Advertising Continue reading below In many ways, value is the golden rule for the entire content ecosystem. Whether you're trying to attract readers, gain links, or improve your SEO, quality and value are the foundation, and everything else builds from there. 2. Unprotected Content Resources While there is a long ongoing debate about the value of gating content or not, it's safe to say that free, insecure content will earn you the most value in terms of links. While secure content can be fantastic for gathering high-quality, in-depth information from prospects, free content is where it's at for any business looking to grow its online presence. In fact, David Meerman Scott, a prominent marketing strategist, reports that simply offering free rather than gated content will get you 20 to 50 times more downloads.
With that in mind, keep the majority fax list of your content unfenced and open to the public. When you combine that with the first tip (quality first, always), you'll soon find yourself with a rock-solid strategy for links, engagement, and brand recognition. Advertising Continue reading below 3. In-depth research guides When people head to the web today, they're looking for valuable content that teaches them something new. For this reason, content that features in-depth levels of research, plenty of usable facts and statistics, and opinion-forming material is highly likely to be linked and shared. While many marketers think that creating this type of content will be impossible in their industry, the fact is that search-dense content is achievable in virtually any field. By to your followers, you will reap the rewards in terms of shares and links.
Check out some examples of guide content that are killing it (in shares, plays, and ratings): Quicksprout's The Advanced Guide to Content Marketing Moz's Beginner's Guide to SEO Search Engine Journal Beginner's Guide to SEO And even in blogging style: Why OKDork's Content Goes Viral: What Analyzing 100 Million Articles Taught Us Be warned that this type of content can take a lot of time and money. I was talking to my friend Sujan Patel (we live near each other in Austin, TX), and he's getting ready to do some of these guides. He estimates a budget of $50,000 to create several, this includes research, writing, HTML integration, creation of graphics - the nine meters. Advertising Continue reading below 4. Long-Lasting Blogs When it comes to your blog, long content performs better than shorter content. While 85% of text content on the web is 1,000 words or less, blogs and articles between 2,250 and 2,500 words receive the most links and attention.